Dexter: Resurrection | Prater’s Vault
The Ask:
Create a digital version of Prater’s Vault from the hit series Dexter: Resurrection to immerse series fans and new viewers in series lore with an interactive digital component.
Solution:
From Paramount and Showtime: “To promote the introduction of a new character played by Peter Dinklage in “Dexter: Resurrection,” Paramount+ recreated the enigmatic billionaire’s museum of serial killer memorabilia at San Diego Comic Con over the weekend. It also worked with creative agency AnalogFolk to digitally recreate the experience in 3D, tapping into show lore and fan engagement from Reddit and wikis. Fans can access the digital museum at diveintodexter.com or by scanning a QR code that appears at the end of episode 4.”
The Result:
The Vault over-performed expectations with over 30 million views on social and 300k users experiencing the Vault from the show online.