Teenage Mutant Ninja Turtles | Paramount + Nickelodeon

The Ask:

Paramount needed to relaunch Teenage Mutant Ninja Turtles for a new era using New York Comic Con as a tentpole moment, and drum up pre-orders for a new exclusive toy line with Target. The goal was to introduce a unifying brand system, announce a new cinematic short, and re-energize core fans without alienating new audiences. This was not a one-off launch, but the foundation for the franchise’s future.

Solution:

We created World of TMNT, a modular digital hub designed as a collection of immersive rooms fans could explore and return to over time. The platform unified every era of TMNT through a single visual system, featured exclusive content and fan art, and hid easter eggs that unlocked the new cinematic short. To launch at NYCC, we paired the hub with NYC wheatpaste posters created with street artist Jappy Agoncillo and partnered with Olympic skateboarder Zion Wright to authentically connect the rebrand to contemporary youth culture.