Work
WORK, INSIGHTS, & CASE STUDIES
Barbie Movie Global Streaming Premiere
It’s pink, it’s perfect, and I designed the in-app messaging and content strategy.
Cherry Street Pier
How can a space reflect a city?
The Last of Us
The story behind the in-app strategy for 2023’s biggest series.
Live Sports Launch on HBO Max
Kicking off strategy and creative for streaming live US Soccer matches.
Global Campaign Celebrations on HBO Max/Max
Worldwide community and seasonal moments that break through the noise.
AmerisourceBergen
Bringing a new global brand to life.
HBO Originals
Pretty, pretty, pretty good copy and UX.
On-Channel Messaging and Marketing
Targeted messaging and reminders for premiere content. Bonkers good results.
PECO
Help you didn’t know was there.
Memorial Sloan Kettering
Just what the heck is targeted cancer therapy?
Comcast Xfinity
Fan out with Xfinity.
Kantar Health
How do you market cancer epidemiology in China?