Creative Director, Strategist, and Writer

Work

WORK, INSIGHTS, & CASE STUDIES

 

Barbie Movie Global Streaming Premiere

It’s pink, it’s perfect, and I designed the in-app messaging and content strategy.

Cherry Street Pier

How can a space reflect a city?

The Last of Us

The story behind the in-app strategy for 2023’s biggest series.


Live Sports Launch on HBO Max

Kicking off strategy and creative for streaming live US Soccer matches.


Global Campaign Celebrations on HBO Max/Max

Worldwide community and seasonal moments that break through the noise.

AmerisourceBergen

Bringing a new global brand to life.


HBO Originals

Pretty, pretty, pretty good copy and UX.


On-Channel Messaging and Marketing

Targeted messaging and reminders for premiere content. Bonkers good results.


PECO

Help you didn’t know was there.



Memorial Sloan Kettering

Just what the heck is targeted cancer therapy?


Comcast Xfinity

Fan out with Xfinity.


Kantar Health

How do you market cancer epidemiology in China?